If your listing expired or was canceled without a sale, you are not alone, and it does not mean your house cannot be sold. It usually means something in the plan was off: the price, the presentation, the marketing, or all three.
The Penrose Team helps homeowners across the Phoenix metro area find out what went wrong the first time and put the home back on the market with a plan built to get it sold. If you still want to sell your house, a second opinion from a real estate agent who knows the local real estate market is the place to start.
Why Homes Don't Sell
Price. The asking price was out of step with the comps, meaning what buyers are willing to pay for similar homes right now. An overpriced home sits while the homes that are priced right get the showings.
Presentation. The photos, the condition of the home or the way it was staged did not do it justice.
Marketing. Not enough prospective buyers ever saw the listing, on the MLS or anywhere else online.
Access. Showings were hard to schedule, so potential buyers moved on to the next house for sale.
It is usually more than one of these. The good news is that every one of them can be fixed.
What We Do Before You Relist
A fresh home value review. We compare your home with what has sold and what is for sale now, including the homes sold while yours was on the market, so you know its current market value.
An honest look at the old listing. We review the photos, the description and the feedback from showings, and tell you plainly what we would change.
A new marketing plan. Digital marketing and re-marketing that puts your home in front of buyers where they are already looking, on their phones and laptops.
Regular updates. You hear from us on a set schedule, so you always know what is happening with your sale.
Jason Penrose has been helping buyers and sellers throughout the Phoenix metro area since 1999 and has sold more than 2,500 homes. See why sellers list with The Penrose Team.
A Recent Example
A recent client had a condo in Fountain Hills that had been on the market with three previous agents over the course of 471 days and did not sell. She gave our team a chance, and after 117 days she received a cash offer right at her original list price with us.
Every home and every market is different, and past results do not guarantee a future sale.
What to Expect
A short introduction call. Tell us about the home and what happened the first time. There is no cost and no obligation.
A free home value review. We prepare an updated look at what your home is likely to sell for in today's market.
A written plan. Price, preparation and marketing, laid out so you can see exactly what will be different this time.
A fresh launch. New photos if they are needed, a new MLS listing, open houses where they make sense and a full marketing push.
Offers through closing. We bring you every offer and stay with you through inspections, escrow and the final signing.
Wondering about timing? Read our guide to the best time to sell a house in Arizona.
Expired Listing FAQs
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Price is the most common reason, but rarely the only one. Most homes that do not sell come back to one or more of four things: the price compared with what buyers are paying right now, how the home looked in photos and in person, how many of the right buyers actually saw the listing, and how easy it was to show. A listing review with a Realtor will tell you which of these applied to your home.
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It depends on your timeline, the season and what needs to change before the home goes back on the market. Sometimes a short pause to fix the plan is worth it, and sometimes waiting only costs you time. We will give you our honest opinion either way.
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Not always. A price reduction is one tool, not the only one. Sometimes the list price is the problem, and sometimes the price was fine and the presentation or marketing fell short. We will show you the recent sales and current competition so you can see where your home stands and decide for yourself.
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Once your listing agreement has expired or been canceled, you are free to interview and hire a different agent. If you are not sure whether your agreement has ended, check the dates on it or ask the brokerage you listed with. Keep a copy handy, since some agreements include terms that continue for a period after the listing ends.
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Nothing. The introduction call and the home value review are free, and there is no obligation to list with us.
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A high number of days on the market can make buyers wonder what is wrong, which is why the relaunch matters. A corrected price, new photos and a fresh marketing push give buyers a reason to take a second look.
Ready for a Second Opinion on Your Home?
A short introduction call is the easiest place to start. We will look at what happened the first time and tell you honestly what we would do differently to help you sell your home.
Prefer to talk now? Call or text (480) 401-1485, or see what your home may be worth.
The Penrose Team is a team of licensed real estate agents with eXp Realty. If your property is currently listed with a Realtor, please disregard this page. It is not our intention to solicit the listings of other Realtors.
